'Be Treatwise'

I don't know which is worse, that even sweet manufacturers think we're too dumb to know that sweets are fattening, or that some people are. Cadbury Trebor Bassett and rival Mars have joined forces in a £10m information campaign under the "Be treatwise" banner. Chocolate bars and sweets will have a rotating series of message, similar to those on cigarette packs, with advice such as "Be active for 30 minutes a day".

Technorati tag: Food, Health
posted by I at 12:24 pm

1 Comments:

I agree 100%! As if 'being active' for 30 mins is going to burn off a whole Mars bar anyway. Just visited the 'treatwise' site - seems to be aimed at the laydees (don't men need to be targeted too?) and 'under construction' - i.e. it's just links to other sites. All in all a cynical marketing ploy of the first order.

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